The art of wrestling and skill of graphic design may seem several worlds apart, but branding expert Rich Bates doesn’t seem to think so. We met up on his turf at the C4DI sofas to discover how a love for storytelling has allowed him to succeed at two of his passions.

With the nights getting longer and Christmas drawing nearer it’s already been two incredible weeks since we moved into our beautiful new home. For those of you who haven’t visited us already or aren’t familiar with the world of the co-working I thought I would give you an insight into the experience inside Hull’s new golden digital hub. Background

To begin with I’ll start with a little bit about myself; I graduated from university last year and now work as a member in C4DI’s team. Soon after graduating it became apparent to me that I really wanted to launch my own startup in the tech sector. As a philosophy graduate – I have had a lot to learn about business (and am still learning!). After doing a lot of research it became apparent to me that digital hubs were the place to be since they offered an environment most conducive for rapid learning, discovery, support and ultimately (hopefully), success.