Saab Receive a Huge C4DI Welcome at their New Office Space

Saab Receive a Huge C4DI Welcome at their New Office Space

Saab’s Swedish-themed Elevensies went down a treat on Thursday, with a whole host of C4DI members popping across to have a nosey around the company’s brand new offices. Specialising in security and defence, the global company joined C4DI around one year ago, basing a handful of developers at the building. Recently, they have upgraded their space to suit the growing needs of their rapidly expanding team…

The Digital Awards: A Night of Achievement and Recognition for Hull’s Digital Community

The Digital Awards: A Night of Achievement and Recognition for Hull’s Digital Community

Yesterday's digital awards was a magnificent, irreverent, outlandish celebration of the best things the regions digi-tech businesses and startups achieved in 2017. Congratulations to all the winners and nominees - we are very proud of all the outstanding talent in the region.

Read highlights from the night and find out the category winners via the link below.

Pot noodle anyone?

When Google’s Digital Garage Met the 1st Hull Marketing Meetup

When Google’s Digital Garage Met the 1st Hull Marketing Meetup

What better way to start off a series of marketing meetups than to get the superpower that is Google involved? That’s exactly what John Gilbert did when he began organising Hull’s Marketing Meetup, getting Becky Boyd, a Google Digital trainer in to talk to us about all things SEO, Social media and analytics. A record 130 rsvp'd for the event find out what we learnt...

This Weeks Highlights...

This weeks highlights cover some of the negotiation skills we learnt, our brand new job board, new on the Digital Awards and more! Wow. Read on... 

C4DI Job Board Launches!

Hull's digital and tech community is seeing huge growth and is constantly on the hunt for top talent to power the next wave of growth, innovation and creativity. 

Being at the heart of the community we get a huge amount of requests asking us to help promote jobs in the sector. To help things along we've created a jobs board for our members (that's free to use) to post all their brilliant opportunities on.

Within just a few hours of our jobs board going live we've seen it rapidly become populated with jobs ranging from IT positions with our company members Humberside Fire and Rescue to job opportunities with innovative tech startups that are based in the C4DI. Not only is this a brilliant sign of our local tech sector flourishing it's a fantastic opportunity to promote and share opportunities in the region so please share and take a look! 

If you're a C4DI member and would like to post a local job for your startup / organisation please drop me an email with the jobs details on

Event summary: Negotiation Masterclass #1

Early on a Wednesday morning thirty delegates assembled to spend four hours learning about negotiation techniques from Bob Spence - an expert negotiator and sales expert.

Obviously it's tough to summarise four hours of training in a few words but here are some key learnings:

1. Environment Counts.

Creating the right environment is key to a successful negotiation. To generate this environment you need to prevent common barriers that often arise / are created. These barriers include creating a hostile / alpha type situation where a negotiator tries to assert authority (making it difficult to negotiate) and the subject unwilling to agree terms etc. Skilled negotiators are more successful when the appear as non-threatening and even submissive. 

2. Don't Haggle - it's a great way of highlighting you don't know what you're doing

3. Preparation counts! Prepare a deal so you know clearly what you are offering.

4. Listen. Use the four-second rule to pause and gain useful information.

5. Don't talk about price (in a B2B model) talk about value and quality.

6. Know your tools. A negotiation isn't merely a process - rather a bespoke combination of the right tools, some of which include things like relievers and concessions - designed to assist with the negotiation. Very little of negotiation training is about 'Closure'.

If you'd like to know more about negotiation sign up to our newsletter to find out when our next session will be. We will cover the concepts outlined above in more details.

Thanks to Bob for his time and sharing all his expertise - we can't wait for the next one!

Digital Awards Nominees Announced!

The digital awards is one of the regions most exciting and prestigious events for the digital and  tech sector. Find out the talented local companies that have been shortlisted by clicking here

Over 200 Hundred People sign up fo C4D Events!

Over two hundred members and non-members have signed up to C4DI events over the next few weeks!

We believe great events are crucial for learning, networking and becoming part of the community - make sure you check out our events page here. Don't miss out!

Like to get involved in the C4DI community? Why not get in touch with me (Dee) and book a taster day