Connected Humber is measuring the quality of the air we breathe with its first major programme MonitAir.
"Air quality is something that should interest everyone. We all need to breathe," Co-Founder of Connected Humber Robin Harris points out.
According to a recent study, air pollution causes around 64,000 early deaths in the UK every year, which is twice as high as previously thought.
The NHS is also concerned about the impact of babies and young children, who can be exposed to up to 60% more pollution than adults.
"What's dangerous about today's pollution is that it's not visible, so many do not realise its severity. The microscopic particles are so small, they pass through your lungs and into your bloodstream, causing all sorts of health problems."
By building and distributing LoRaWAN devices across the region, Connected Humber hopes to capture vital data about this regions air quality.
"From here, we can look at ways to improve air quality and raise awareness of pollution," he adds.
Established in 2018, the growing group of around 50 members are using LoRaWAN technology and a community-driven approach to position our region as a leader in Smart City technology that improves the quality of life for all.
"We started as a tech-focused group interested in how we could leverage our technological skills for social good," explains Robin Harris, one of the founders of Connected Humber.
"Hull has a thriving technology sector and, following talks with Hull City Council, KCOM, Connexin, the University of Hull and other big businesses in the city, we decided that there was a need for a group where we could discuss, collaborate and share ideas."
The LoRaWAN devices use low-cost sensors to measure particulate matter, along with temperature, pressure and humidity.
There are currently 15 devices across the area, sending measurements every six minutes. You can see the data plotted on a map here.
"We're now looking for people to get involved to build and install the devices - outside of their homes, schools and workplaces," he tells us.
"The next step is to run workshops with schools and businesses to spread the word and get people on board with what we're doing - pressure from the people is the only way to make change happen."