lunch & learn

Create or Die?

Create or Die?

Can you and your job survive this age of job automation? C4DI member Peter Snelling thinks so.

Digital creative, Peter Snelling is the founder of multi-award winning My Pockets - a company that specialises in making innovative and heartfelt films, digital campaigns and social art projects. He believes that the key to surviving the age of automation is by embracing creativity - something he thinks won't easily be replaced by machines.